SSP reliability and scalability
Equativ · Apr 2025 – Sep 2025 · high-throughput advertising platform
Equativ's SSP serves advertising traffic at a scale where small instabilities can become outages. I worked on its reliability and scalability, especially across geolocation, segment management and bidding configuration. I also worked on the infrastructure and automated tests that keep those services dependable.
What I did
I stabilised the geolocation, segment-management and bidding-configuration modules, implemented IPv6 support and advanced HTTP header parsing, and optimised caching and throttling for throughput. I refactored core modules to reduce complexity, and expanded the automated test suite with xUnit and Moq. I contributed to the CI/CD modernisation with Kubernetes and Argo CD.
Technical proof
Reliability
Refactored core modules, extended automated testing with xUnit and Moq, and contributed to CI/CD modernisation with Kubernetes and Argo CD.
Networking & protocols
Stabilised geolocation, segment-management and bidding-configuration modules, with IPv6 support and advanced HTTP header parsing.
Scalability
Caching and throttling optimised for throughput on a high-volume auction path.
C# · SQL Server · Kubernetes · .NET · Aerospike · Argo CD
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